Motel 6

Rebranding

Motel 6 needs a whole new look and tone for their brand, without changing the ‘6’ concept. In order to unify the visual identity with the new interior design style of Motel 6, changing the color palette makes a warm welcoming logo. In addition, with the brand promise ‘we’ll leave the light for you.’ It can incorporate concepts such as family or convenience on the 6 mark, a new brand design identity will support their growth.

Design & Animation: Chanjue Yu

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